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Knowledge Beyond Borders

itsme Industrial Automation is approaching customers more and more

itsme Industrial Automation has been around for 30 years. Where it once started with just support, the team of application engineers and product specialists now offers much more than that. Webinars, e-learning and training courses: itsme Industrial Automation specifically supports every customer with targeted information. And that from an international perspective, crossing over national borders.

He knows the extensive seminars. Attended by many visitors, who all hear the same story. There is nothing wrong with that, emphasises Klaas de Vos, manager of itsme Industrial Automation. But whether a customer really hears what specifically applies to him at such a large event? “I don’t think so. A customer gets much further with targeted information. Dosed, unique and always up-to-date. So that’s exactly what we do. We approach the customer, now more than ever.”
From reactive to proactive. In essence, see the development of itsme Industrial Automation, which turned 30 at the beginning of this year. Klaas naturally took a moment to reflect on that anniversary, along with his team of application engineers and product specialists. But a extensive retrospective? Not that. At itsme Industrial Automation, they much prefer to look ahead, towards a future in which the team provides the customer with multilateral support. Take Klaas's own training courses and workshops, for example. “We want to know the customer and that starts with us. We no longer sit back and wait, but help our customers with making their choices. We are going to do that with a broader assortment, with e-learning and webinars in the near future.”
 

International automation

Don’t get Klaas wrong; it is of course not up to him and his employees to determine what an organisation should do. “We do want to support that same organisation as effectively as possible. And that from all the countries in which we are active, as one team. We bundle our experience and literally look over the borders. And where we present ourselves as an international partner, we are also paving the way for other disciplines in our company. Industrial automation now requires a well thought-out combination of motion and control. So, we are at the cutting edge, with a brand-independent view of mechatronics.”

“We are building bridges to other disciplines”


Not so long ago, says Klaas, as an industrial automation engineer you had to make sure that brands would somehow connect. “How things have changed. Companies can now add motion to programming themselves, which completely changes the definition of components. Mechanics is getting more and more emphasis, the role of analytics within IT is increasing all the time. With all these developments, it is up to us to advise the customer as well as possible.”
In that role as a consultant, itsme Industrial Automation can inform the end user in a timely manner about, for example, the phasing out of a product and hence contribute to predictive maintenance. Machine builders, in turn, benefit from support with the implementation of new technology. Klaas: “We know the latest developments and follow workshops for them, among others. This way, we can quickly judge where customers should take action. And just as importantly: also where not to.”
 

​​​​​​​Training for thousands

In 2018, itsme Industrial Automation got 970 different customers on the phone, spread across the five countries in which our companies are located. Together these customers made almost 3,750 calls. “Don't forget,” Klaas emphasises, “we are always there for technical support. That is our basis. Of course, we will continue to solve problems for the customer.” 
But still, itsme Industrial Automation now offers more than just a support desk. From a pioneer which started once upon a time when there was little knowledge of PLCs, the team has grown into a supplier of multiple services and solutions. Just think about the now almost seventy different types of trainings itsme Industrial Automation has given to over 25,000 participants from all kinds of branches in recent years. And that focused on the products and systems of the leading brands within industrial automation. Klaas: “It is precisely that broad assortment which provides customised training specifically for the needs of each customer.”

“You can wait, but you can instead anticipate”


Looking at the next thirty years is looking at a future in which nothing seems certain. Hence the ambition of itsme Industrial Automation to respond as early as possible to everything that plays a role in its own field of work. According to Klaas, you only have to look at the shortage of well-qualified technicians. “Software is increasingly gaining the upper hand, that much is certain. So the question for our customers is, what they do with it? You can wait, but also anticipate. We are happy to help with the latter.”
 

One team for five countries

itsme Industrial Automation started thirty years ago with one employee and one intern. A lot different to now, with a team that consists of a total of 25 application engineers and product specialists. Experience and specific knowledge come together, focusing on the five countries in which the itsme companies are located. From the Netherlands, Belgium and Germany to Romania and Spain: itsme Industrial Automation team members combine their expertise and apply it across borders. International, and with a tailor-made yet personal approach: that’s the itsme Industrial Automation of today.
 

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